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All-time low: £269.99 on 18/01/2016
The Sony Cybershot DSC-HX90V brilliantly integrate a ZEISS® optical zoom lens of stunning range and integrity, OLED Tru-Finder for truer views of how your shot will look, and an LCD monitor that tilts back for you to frame yourself up.
Take a better look at all you aim for, with the world's smallest2 digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS®, a clear retractable OLED Tru-Finder™, and other features to extend full-scale shooting capabilities. The new Sony HX90 — it's absolutely brilliant from every perspective.
The synergy of a higher-performance CMOS image sensor, lightning-quick image processor and legendary lens pack the latest optical and engineering advancements into an amazingly compact form.