All-time low: £351.60 on 08/12/2016
Bask in the brilliance of full-colour HDR with Panasonic’s top-notch Viera 40DX700B. This razor-sharp 4K display is boosted by a richer colour palette that renders your shows with extraordinary beauty. Blending the brand’s hyper-intuitive Firefox Smart Platform with the versatile Switch Design, this set will stagger with its glowing picture and become the media hub for your home. Once you take the dive into all-guns-blazing 4K HDR, you’ll never look back.
Display-Deepening HDR / Forays into colour-boosting High Dynamic Range (HDR) have begun, and Panasonic are one of the forerunners. As members of the newly-founded UHD Alliance, they've delivered top-quality HDR with staggering contrast and colour depth. This means that there’s a greater colour range to deepen your view and show shades you’ve never seen in home entertainment before.
Crisp, Smooth 4K Picture / To respond to screens getting bigger, brands have packed their screens with more pixels. This 40-inch screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail. Experience this high-spec picture across a range of broadcasts, movies, sports and more thanks to 4K upscaling. As it converts lower resolution content to near-4K quality, anything you watch on the big screen will be truly extraordinary.
Hyper-Accurate Colour / Backed by special Wide Colour Phosphor Technology, this set has a wider colour spectrum that gives images tantalising tone. Coving over 90% of the DCI (Digital Cinema Initiative) standards, you’ll be treated to a more natural and subtly-hued display. Together with Panasonic’s Advanced Colour Processing, the DX700 works to deliver deeper blacks that retain the detail of dark scenes.