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Bask in the colour-rich, beautifully realistic picture of LG's E8. A thin glass-mounted OLED panel, pin-sharp 4K UHD resolution, and a stunning HDR colour-scape combine for a simply awe-inspiring picture. Powered by the Alpha 9 processor, enjoy Perfect Colour on Perfect Black, while impactful Dolby Atmos sound provides truly immersive audio. Use LG's award-winning webOS Smart platform to stream shows from such apps as Netflix*, interact by voice with its intelligent Thinq AI, and navigate with the intuitive Magic Remote. Remarkable Picture-On-Glass design produces a stunning 'floating' screen effect, completing a TV of flawless visuals, audio, and elegance. Impeccable 4K OLED Screen Fusing OLED tech with 4K resolution, this set's contrast, colour and clarity make viewing simply one-of-a-kind. OLED pixels are self-lighting, meaning that they can switch on-and-off individually to conjure inky blacks and super-bright whites. Compared to regular LED screens, LG's panel adds an extra white sub-pixel, delivering ultra-fine gradation and a colour palette that's virtually true-to-life. This 4K OLED set is a majesty to behold. Stunning Cinema HDR Visuals by Technicolour LG are one of the forerunners of contrast and colour-boosting High Dynamic Range (HDR). As members of the UHD Alliance, they've delivered top-shelf HDR to deepen your view and show shades previously unseen in home entertainment. Expanding light, dark and every colour in between to extraordinary new levels, this model's picture gets closer to real life. This set supports multiple HDR formats including Dolby Vision so whatever entertainment you're enjoying, you'll always get the full, glorious HDR treatment with pin-point accuracy. With HDR tuned by Hollywood experts Technicolour, the result is a beautifully cinematic image, at home. 4K Ultra High Definition To respond to screens getting bigger, brands have packed their screens with more pixels. This 55” screen has four times the number of pixels than 1080p Full HD TVs, delivering stunning realism, natural motion and incredible detail. And 4K upscaling increases the clarity of non-4K content. Features : Perfect Colour on Perfect Black : thanks to the OLED screen's self emitting pixels, colour representation is astonishingly lifelike and wide-ranging, on a background of perfect blacks and dark shades. Alpha 9 Processor : powering the display is LG's a9 Intelligent Processor, optimized to deliver a premium OLED experience of exceptional accuracy and HDR detail. Dolby Atmos Sound : fully immersive Dolby Atmos places sound within three dimensions for a stunningly enveloping soundscape, with you at the centre. Coupled with such stunning visuals, it's the full cinema experience. Perfect Clarity : with the super-fast response speeds of OLED pixels, movement is fluid and free from blur. Perfect for fast-moving action, taking you further into high-octane action movies or the sporting spectacle. Thinq AI : bringing the intelligence and convenience of voice interaction to the living room, this Thinq AI TV can listen, think and respond to your questions. Seamless webOS Smart Platform Revolutionising the way you watch and experience entertainment on your LG TV is the award-winning Smart TV webOS platform. Delivering a simple connection, simple switching and simple discovery, there is more entertainment available than ever before. You can stream Sky Movies or Sports through NOW TV, 4K UHD content through Netflix or Amazon, the latest movies and TV from Google Play and TalkTalk TV stores and even music from Spotify or YouTube.* Freeview Play This LG TV features Freeview Play. Combining catch-up TV, on-demand services and live television, watching what you want, when you want, is now easier than ever. It's free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and Demand 5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows. Picture-On-Glass Design with Front-Firing Speaker The E8 is an eye-catching exemplar of modern TV architecture. A thin and light OLED screen is bonded to a transparent pane of glass for a beautifully flawless design that means nothing distracts you from the picture, extending fully into the base for a 'floating' effect. Delivering Dolby Atmos audio directly to the viewer, the front-firing speaker gives incredible sound with more punch and impact than traditional speakers, ensuring exceptional audio from this exceptionally designed television. Perfect partners With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either. Take a look at our full range of soundbars. Don't forget... If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable. View our collection of cables & connections And if you're looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands . *Some services may require subscription (sold separately) Please note: A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available.