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All-time low: £799.95 on 27/11/2016
Be swept away by the colour-crazy delight of the LG 55UH770 LED HDR Super 4K Ultra HD 55 inch TV's HDR Super technology. This set fuses super-4K detail with eye-popping High Dynamic Range to deliver immense home viewing. Boosted by an IPS Quantum Display, ColourPrime Plus and booming Harmon Kardon sound, this TV is an audio-visual masterstroke.
With a rich suite of state-of-the-art Smart features, you’ll access all the content you need to turn this set into the hub of your living room. It’s finished with a bright metal design and all-new crescent stand too, so it will look beautiful on-and-off.
Spectacular HDR Super & Dolby Vision / Forays into colour-boosting High Dynamic Range (HDR) have begun, and LG have become one of the forerunners with their HDR Super. As members of the newly-founded UHD Alliance, they've delivered top-shelf HDR with a staggering 10-bit colour depth. This means that there are over a billion rich colours to deepen your view and show shades you’ve never seen in home entertainment before.
Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs. Now, HDR screens like this can channel content from studio-to-living room with the same precision and utterly otherworldly hues. Better yet, the UH770 is one of the few sets to be compatible with Dolby Vision content – a special standard that loads on even more mind-blowing colour and contrast.
Vibrant IPS Quantum Display / Playing a large part in this set’s staggering picture is its IPS Quantum Display. Backed by image-deepening ColourPrime Plus, this LED will make all your shows look vivid, bright and eye-poppingly beautiful. Its ULTRA Luminance technology uses local dimming to deliver inky blacks, bright whites and all-round incredible contrast. You’ll take in the rich beauty wherever you’re sitting too, with the screen’s Wide Viewing Angle. The IPS panel uses in-plane switching to keep the display consistent and make any seat the best in the house.
Magnificent 4K Detail / To respond to screens getting bigger, brands have packed their screens with more pixels. This 55-inch screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail. Experience this high-spec picture across a range of broadcasts, movies, sports and more thanks to 4K upscaling. As it converts lower resolution content to near-4K quality, anything you watch on the big screen will be truly extraordinary.