All-time low: £349.95 on 27/11/2016
The LG 40UH630V 40 inch LED HDR 4K Ultra HD TV's superb screen blends rich HDR with eye-popping ColourPrime Pro to deliver something simply beautiful. Not only will your shows and movies get a luscious new lick of paint, you’ll keep connected to all your favourite apps with the brand’s state-of-the-art webOS 3.0 Smart platform. Backed by a brilliant ULTRA Surround sound and sleek slim design, this delightful TV will work wonders in your living room.
Stunning ColourPrime Pro HDR / Forays into colour-boosting High Dynamic Range (HDR) have begun, and LG are one of the forerunners. As members of the newly-founded UHD Alliance, they've blended HDR with ColourPrime Pro to deliver staggering colour depth. This means that there are far more colours to deepen your view and show shades you’ve never seen in home entertainment before. LG’s HDR Pro bridges the gap between what we see on-screen and what we see in real life, making for an otherworldly picture that will knock your socks off.
Outstanding True Black Contrast / LG’s True Black panel has a clever anti-glare film that scatters harsh lights on the screen to clamp down on distracting reflections. This way, you’ll notice blacker blacks on the picture, making it all-the-more eye-popping.
Fabulous 4K / To respond to screens getting bigger, brands have packed their screens with more pixels. This 40-inch screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail. Experience this high-spec picture across a range of broadcasts, movies, sports and more thanks to 4K upscaling. As it converts lower resolution content to near-4K quality, anything you watch on the big screen will be truly extraordinary.
Seamless webOS 3.0 Smart Platform / Revolutionising the way you watch and experience entertainment on your LG TV is the award-winning Smart TV webOS platform. Delivering a simple connection, simple switching and simple discovery, there is more entertainment available than ever before. You can stream Sky Movies or Sports through NOW TV, 4K UHD content through Netflix or Amazon, the latest movies and TV from Google Play and TalkTalk TV stores and even music from Spotify or YouTube.
ULTRA Surround Sound / This set uses seven virtual channels to immerse you in the sounds of your movies and shows. With a booming 20W output, you’ll lose yourself in ultra-crisp dialogue, explosive action scenes and harmonious soundtracks.